Football icon David Beckham has been announced as Samsung's global brand ambassador for the London 2012 Olympics.

With immediate effect, the LA Galaxy star will be heavily involved in the company's marketing programme, appearing in advertising and PR campaigns. Speaking at the official signing agreement, Samsung's vice president Gyehyun Kwon said 'we're delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology'.